The Wrinkle in The No-Iron Shirt Story.



They exist,  you’ve all seen them and a number of you have asked us here at Leviner Wood for the “no wrinkle cotton shirts.”

We’ve been hesitant to recommend them as they feel weird to us. That’s all. They just didn’t seem “right.” So we did a little digging to find out why.

Our Shirt Guru had some quick answers about how the shirts are made.

No wrinkle cotton shirts are made of cotton, true. The cotton has been dipped in a formaldehyde resin bath, the shirt is made up and then it is baked to set the chemicals.

We figure that’s what accounts for the weird feeling of most of the fabrics we’ve seen.(Eventually, as with all chemically treated shirts, the finish will launder out, or wear off as the chemicals continue to leach out of the fabric, leaving you needing a new shirt.)

At Leviner Wood we do have an “easy care fabric.” Ours is dipped, then baked and finally sewn into a shirt using stitches with less tension than with regular cottons. This ensures that the seams won’t pucker when you wash the shirts, and makes for a superior shirt, in our opinion.


We also take advantage of “compact spinning.” In a nutshell, compact spinning is designed to control protruding fibers in  yarn — reducing the “hairiness” of spun threads by as much as 20 – 25%, which in turn increases yarn strength and elongation resulting in improved dying, wearability and an exquisite feeling fabric. Or to put it another way, hairiness is responsible for wrinkling. Reduce the hairiness, reduce the wrinkling.

Looking at the very near future and the newer fabrics in the garment industry, we believe that nanotechnology  holds a better answer. Nanotech will be able to bond with the natural fibers without losing the properties of a good hand — the way the material is supposed to feel.

The future is coming soon. And you’ll feel great in it.

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